“松下京東聯(lián)手，無坑距智能馬桶革新衛(wèi)浴體驗(yàn)”

29th China Kitchen & Bathroom Fair: Panasonic's Smart Home Innovations 29th China Kitchen & Bathroom Fair: Panasonic's Smart Home Innovations

From May 27th to 30th, the 29th China Kitchen & Bathroom Fair was grandly held at the Shanghai New International Expo Center. Panasonic, with the theme of "Life Rhythm, White Space in Life," showcased its bathroom, living space, and technology experience sections, combining technological innovation with Japanese aesthetics to create a more intelligent and healthy home living experience.

Notably, Panasonic announced a strategic partnership with JD.com during the fair to jointly promote the intelligent toilet V8 family version. This collaboration not only accelerates the market popularity of smart bathroom products but also provides consumers with a more convenient purchasing and service system, further consolidating Panasonic's leading position in the high-end bathroom market in China.

Non-pit Distance Technology Innovation: Intelligent Toilet V8 Family Version Leads Industry Trends

At this year's China Kitchen & Bathroom Fair, Panasonic launched the intelligent toilet V8 family version, leading the intelligent toilet industry into the non-pit distance era. This product adopts non-pit distance technology, completely breaking the traditional toilet installation restrictions on the house type. Whether it is new house decoration or old house renovation, consumers no longer need to worry about complex pit distance measurement, truly realizing free installation and one-step到位.

At the same time, the Panasonic intelligent toilet V8 family version also innovatively integrates the "power swirl bubble" technology, achieving the function of splash prevention and self-cleaning through the combination of foam and water flow, and is equipped with a variety of intelligent flushing modes to meet the personalized needs of family members. The breakthrough in non-pit distance technology promotes the transformation of smart bathroom products from customized installation to universal service, benefiting more Chinese families.

Strategic Partnership Upgrade: Jointly Grabbing the High Ground of the Intelligent Toilet Market with JD.com

On the afternoon of May 28th, Panasonic and JD.com held a strategic partnership signing ceremony, announcing that they have reached a strategic partnership on the intelligent toilet V8 family version. Leaders and guests from both sides, including Mr. Ren Shaoyang, BU Manager of Panasonic Residential Equipment BU, Mr. Katsuhiko Tachibana, Deputy BU Manager, Mr. Hashimoto Daisuke, Minister of Business Planning, Mr. Lu Ruidong, General Manager of Bathroom Space Business, Mr. Yu Dan, Minister of Bathroom Space Business Operations, and Mr. Jia Xiangyu, Director of JD.com Building Materials International and Industry Belt Bathroom Business, attended the strategic release event.

Channel value co-creation and consumer demand research are the basic starting points for Panasonic to stand and深耕 the Chinese market, as well as the core competitiveness of the intelligent toilet cover product leading in sales for 10 consecutive years. This partnership with JD.com directly hits the pain points of the existing market - although the demand for intelligent bathroom products among Chinese families continues to grow, the "pit distance restriction" of traditional toilets leads to low renewal rate. On the other hand, electrical bathroom is JD.com's future strategic focus. This partnership is not only a co-win of channels and brands, but also an important milestone for the scaling-up of electrical bathroom and one of the important implementation actions of Panasonic's home electrification.

Service Ecosystem Reconstruction: Full-Chain Solution Solves Bathroom Renovation Challenges

In response to the long-standing complaints of consumers, such as the trouble of disassembling, complex installation, and no after-sales guarantee, Panasonic and JD.com jointly launched a "one-stop service" covering the entire process from new product delivery, old product removal, new product installation to garbage cleaning. This truly realizes "zero burden renewal".

What is even more noteworthy is that Panasonic has also upgraded the "Bathroom Renovation Service" system - 24-hour full-bathroom renovation service to meet renovation needs; 7-day bathroom micro-renovation plan for upgrade scenarios; 48-hour bathroom aging transformation specifically designed for the elderly. The six core advantages of the "Bathroom Renovation Service" upgrade include more convenient and adaptable smart suite products; more intelligent and comfortable sensory intelligent operation; more reasonable and efficient optimized layout; brighter and more beautiful modern style decoration; anti-slip and anti-mold base materials for more safety and environmental protection; and wall-hanging installation without dead corners for easy cleaning. Through the full-chain solution, Panasonic is redefining the time standards and quality thresholds for bathroom renovation.

67 Years of Craftsmanship: "Five Senses" Experience Unleashes Therapeutic New Value

2025 marks the 67th anniversary of Panasonic's bathroom business. For 67 years, Panasonic bathroom has illuminated the development path with innovative spirit: in 1958, it opened the residential business; in 1963, it created the clean toilet system; in 1966, it started the solo bathtub business; in 1967, it developed washbasin products; in 1976, it began to work on the integrated bathroom business; in 1979, it started to develop and sell intelligent toilet covers, with a history of 46 years so far... Panasonic's bathroom business development is not only a benchmark for foreign enterprises in China but also a microcosm of the upgrade of healthy and high-quality life for Chinese consumers. This year, Panasonic bathroom will convey profound technical accumulation and warm brand care through the whole-year "Thank You" theme marketing campaign.

Panasonic bathroom also innovatively proposes the concept of "five-sense comfort experience", subverting the traditional function of bathroom only having cleaning function, creating a "visual", "auditory", "olfactory", "touch", and "body" five-sense comfort experience. Through the release of healing power and relaxation, every user can balance body and mind in the Panasonic bathroom space, enjoy the tranquility and harmony of the inside and outside, and truly feel the deep empowerment of technology on the quality of life.

Panasonic's participation in this year's China Kitchen & Bathroom Fair showcases its technological, service, and ecosystem integration model. This model is leading the bathroom industry from a single product competition to a competition of system solutions and also provides a practical new paradigm for the development of healthy residential environments. In the context of China's increasing urbanization rate, consumers' pursuit of healthy and high-quality life, and the surge in demand for aging transformation, Panasonic's technological, service, and ecological integration model is leading the bathroom industry into a new era.

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